3 Reasons Why Real Estate Agents Should Attend Conferences
Dressing up to the nines for a night of dining and drinking at a real estate conference may seem tedious, but the return on investment for attending one is higher than you think. Conferences allow you to bond with other agents whom you can refer clients to and obtain referrals from in return. You can also get access to the industry experts on business strategies that can make for smoother and more frequent transactions in future.
Here are 3 key benefits that agents can reap from attending conferences and conventions:
Education
Real estate conferences can offer phenomenal educational opportunities via industry leaders who are skilled in their fields. They can offer timely information on topics and issues that are valuable to agents.
iProperty.com Malaysia recently hosted their first digital real estate conference, REA Connect, on 11 October 2017. A wide range of topics were covered by the real estate experts who were invited as the guest speakers at the conference, from how to master negotiation, leveraging on digital advertising, managing real estate dispute and embracing the digital revolution.
Conferences like this can help real estate agents understand the competitive property market and what they can do to be a step closer to success.
Engagement
Apart from learning from the speakers, real estate agents can also learn a thing or two from their peers.
It is a lot easier to forge and build relationships with other agents when you are given the opportunity to do so outside of work.
Your relationships grow when you meet these people in person, exchange business cards and spend time socialising with them.
Inspiration
Real estate conferences can inspire you to excel and remind you to remain competitive to stay ahead of the curve.
If you attended a conference and a leader in the industry talked about how he became wildly successful, chances are you would consider modeling his methods. Or, you will be inspired to keep an open mind to new ideas and new ways of doing things.
Remember that competition is good and healthy in all aspects. It encourages us to improve ourselves, from business to professional and personal growth.
Conventions and conferences offer an opportunity to review what works and what doesn’t in your real estate business. Sure, tickets can be expensive but it is important to invest the time and money to attend at least one conference or convention a year. You owe it to your business. If you have attended any conferences, conventions or trade shows this year, we would love to hear which ones were your favourites and what were your key takeaways.